Customer.io vs Loops pricing

Verified 2026-10-23 (2 days ago)Source: Customer.io: customer.io/pricing, Loops: loops.so/pricingVerified shows the older of the two.

Monthly cost at three volumes

Monthly cost of Customer.io and Loops at three volumes and at your own
Volume	Customer.io	Loops
small5K emails sent	$100 / moEssentials	$49 / moGrowthexcludes unpriced usage
growing50K emails sent	$100 / moEssentials	$49 / moGrowthexcludes unpriced usage
scale500K emails sent	$100 / moEssentials	$49 / moGrowthexcludes unpriced usage
your volumeset above	$100 / moEssentials	$49 / moGrowthexcludes unpriced usage

Each cell is the cheapest feasible plan, or the chosen model, at that volume, from the shared Overage cost function. "Cheapest model" only considers models with both an input and an output price listed. Volumes are example scenarios you can edit.

Tiers, aligned by position

Tiers of Customer.io and Loops aligned by position: free, entry, mid, top
Position	Customer.io	Loops
Free	no tier	$0 / moFree · 4,000 emails sent / mo
Entry	$100 / moEssentials · 1,000,000 emails sent / mo	$49 / moGrowth
Mid	$1,000 / moPremium	no tier
Top	Contact salesEnterprise	Contact salesEnterprise

Tightest rate limit

Tightest documented rate limit of each service
Measure	Customer.io	Loops
Tightest limit	unlisted	10 emails sent per secondFree tier

Changes in the last 90 days

No changes recorded.

No change detected for either service in the last 90 days.