Bird (SparkPost) vs Loops pricing

Verified 2026-10-23 (2 days ago)Source: Bird (SparkPost): bird.com/en-us/pricing/email, Loops: loops.so/pricingVerified shows the older of the two.

Monthly cost at three volumes

Monthly cost of Bird (SparkPost) and Loops at three volumes and at your own
Volume	Bird (SparkPost)	Loops
small5K emails sent	$17 / moStartup (prepaid deposit)	$49 / moGrowthexcludes unpriced usage
growing50K emails sent	$35 / moStartup (prepaid deposit)	$49 / moGrowthexcludes unpriced usage
scale500K emails sent	$215 / moStartup (prepaid deposit)	$49 / moGrowthexcludes unpriced usage
your volumeset above	$35 / moStartup (prepaid deposit)	$49 / moGrowthexcludes unpriced usage

Each cell is the cheapest feasible plan, or the chosen model, at that volume, from the shared Overage cost function. "Cheapest model" only considers models with both an input and an output price listed. Volumes are example scenarios you can edit.

Tiers, aligned by position

Tiers of Bird (SparkPost) and Loops aligned by position: free, entry, mid, top
Position	Bird (SparkPost)	Loops
Free	$0 / moFree · 1,000 emails sent / mo	$0 / moFree · 4,000 emails sent / mo
Entry	$15 / moStartup (prepaid deposit)	$49 / moGrowth
Mid	$250 / moGrowth (prepaid deposit)	no tier
Top	$1,000 / moScale (prepaid deposit)	Contact salesEnterprise

Tightest rate limit

Tightest documented rate limit of each service
Measure	Bird (SparkPost)	Loops
Tightest limit	50 emails sent per dayFree tier	10 emails sent per secondFree tier

Changes in the last 90 days

No changes recorded.

No change detected for either service in the last 90 days.